Have you ever dreamed of wearing something Chanel every single day? Well, dream no more! The latest BOY•FRIEND series watch is here to make that dream a reality. Unlike those stunning Chanel suits, which we can’t realistically don for every occasion, this watch is designed for daily wear without compromising on elegance.

Introduced at the esteemed Geneva Watch Fair, this masterpiece boasts an exquisite dial crafted with high-end jewelry techniques. It beautifully resembles the iconic tweed texture of Chanel’s classic jackets. And the buttons? They’re none other than dazzling diamonds, adding a sprinkle of sparkle to your wrist.

The case is modeled after the classic Paris Place Vendôme shape, often fondly referred to as the ‘sugar cube’. It mirrors the dimensions you’d find at Chanel boutiques, measuring 34.6*26.7mm with a thickness of around 7.3mm. This watch is powered by a genuine Swiss movement and protected by high-strength, scratch-resistant glass. Its unique design makes it perfect for any occasion, seamlessly transitioning from casual brunch to an elegant evening gala.

At the 12 o’clock position, you’ll find the CHANEL logo, doing double duty as both the label of your favorite jacket and the emblem on your new favorite accessory. The black and white color scheme is just right, offering a timeless touch that never fails to impress. Truly, this piece is love at first sight for everyone!