At M+, we’re on a mission to unearth the crème de la crème of watchmaking craftsmanship and share these treasures with you. It’s not just our passion—it’s a shared journey of discovery that we invite you to join.

Our latest find? The outstanding timepieces from Basel, where tradition meets innovation. Each watch isn’t merely a tool for telling time; it’s a masterpiece of engineering and artistry. We’re diving deep into the details, because let’s face it, who doesn’t love a story that starts with ‘Once upon a time in Switzerland…’?

So, whether you’re a seasoned horology enthusiast or just starting to appreciate the tick-tock of quality timepieces, let’s explore and perhaps, find that perfect watch that speaks to your soul.

Stay tuned as we continue to delve into the world of top-tier craftsmanship. After all, sharing is caring, especially when it’s about something as exquisite as watches!