Ah, watches! They are like time-bound treasures on our wrists, reminding us when to wake up, work out, or grab that second cup of coffee. Enter the all-new IWC Portuguese 7-Day, or as friends call it, the ‘Po7.’ This isn’t just a watch; it’s a statement piece for those who value precision, style, and innovation.

Let’s talk about the case first. The new Po7 retains its classic 42.4mm diameter but sheds some weight, slimming down from 14.1mm to a sleek 13mm. That single millimeter is a game-changer for a dress watch, making it comfortably perfect without reminding you of those robust divers’ watches, which, let’s admit, sometimes feel like having a mini submarine on your wrist.

And then there’s the sapphire crystal dome. IWC went all out with this one, crafting a cap-style sapphire mirror that not only offers panache but gives those elegant leaf-shaped hands plenty of room to do their dance around the dial. Oh, and the back? Equally luxurious with an open-hearted display that showcases the intricate beauty within.

The dial received a makeover too. The track-styled sub-second dial at 9 o’clock is gone, leaving the power reserve indicator at 3 o’clock to abandon its former flashy red ‘1’ for a more subtle approach. These tweaks lend the Po7 a refined and cohesive look, making it the epitome of sophistication.

With all these upgrades, APS has proved that they are not just about making watches but crafting masterpieces that embody quality and taste. The new IWC Portuguese 7-Day is not just an accessory, it’s an experience.