Imagine having a piece of luxury that you can flaunt every day without a second thought. Yes, I’m talking about CHANEL’s latest sensation from the BOY•FRIEND series watch! Unlike those gorgeous tweed suits that patiently await special occasions in your closet, this beauty can adorn your wrist daily.

Unveiled at the prestigious Geneva Watch Fair, this timepiece is a blend of high-end jewelry craftsmanship and CHANEL’s iconic style. The dial mimics the texture of their classic tweed jackets, using precious metals crafted into a pattern that whispers luxury in every detail. Oh, and those buttons? They’re literally sparkling with diamonds!

Let’s talk about the case, shall we? It draws inspiration from the timeless elegance of Paris’s Place Vendôme, often endearingly referred to as “sugar cubes” for its chic geometric design. With dimensions of 34.6 x 26.7 mm and a thickness of about 7.3 mm, it perfectly mirrors the boutique model. Inside, there’s a Swiss-made movement, and the high-durability, scratch-resistant glass is ready for whatever life throws at you.

The CHANEL logo at the 12 o’clock position is a nod to both the jacket’s tag and the watch’s logo—talk about double duty! The classic black and white color scheme is the epitome of elegance. This watch doesn’t just tell time; it tells a story that everyone wants to hear.

So, what are you waiting for? Make this elegant timepiece your new everyday companion and let the world see your exquisite taste!